Among many highlights, this issue explores the rebellious and quirky streak that’s set St. Moritz apart for well over a century: the tall stories that attend the weird and wonderful trophies won on the sheer ice of Cresta Run. That spirit of adventure is also alive, kicking and occasionally wiping-out, in the form of the freeriders that call St. Moritz home.
On terra firma, and without the need for the higher end of health insurance, this issue takes great pleasure in exploring the spotless service culture of St. Moritz. So you may follow a world-class sommelier as he tops up his cellar in Tuscany and spend an evening eavesdropping on a gaggle of concierges as they spill the beans on a still-secretive profession.
St. Moritz’s deep cultural connections are explored as we talk to both Beatrice Trussardi and Vito Schnabel, scions of the art world with a passion for St. Moritz and its artistic opportunities. Of course, a letting-off of steam is vital, too.
The «St. Moritz – Views from the Top» magazine has a circulation of 55,000 and is distributed via select retailers internationally in target cities such as Zürich, London, Milan, Toronto, Tokyo and Los Angeles, as well as across the Monocle network worldwide. The magazine is published by the Engadin St. Moritz Tourism Ltd. and edited, designed and produced by Winkreative, the global creative agency founded by Monocle editor-in-chief Tyler Brûlé.