About St. Moritz Tourismus AG

St. Moritz Tourismus stands for dynamic, innovative and sustainable tourism development. We live in one of the world’s most fascinating destinations – and we want to develop it further, offer our guests unforgettable experiences and shine on an international stage. With courage, style, charm and a touch of madness, we reinterpret the tried and true, question it, and continually revive the pioneering spirit of St. Moritz.

It is a way of life, combining alpine tradition with modern luxury.

• Our mission: to preserve this valuable heritage while boldly exploring new paths.

• Our vision: We inspire with unexpected moments, where alpine beauty meets bold ideas. Always evolving, always unforgettable.

   

• We create a welcoming culture of enthusiasm and drive bold projects forward.

• As facilitators, idea generators and networkers, we support events and innovative ideas and work closely with our regional and national partners – including Engadin Tourism, Graubünden Holidays and Switzerland Tourism.

• With creativity, passion and expertise, we position St. Moritz successfully on international markets.

• Our team is committed to world-class events, cultural highlights and innovative tourism projects – often late into the night.

Our goal: an experience region that combines tourism, quality of life and sustainable development.

• Together with hotels, mountain railways, businesses, artists and the entire tourism industry, we create magical moments that remain in memory.

• St. Moritz stands for excellence. Let’s tackle it together – the future of St. Moritz belongs to all of us.