Jet Set

closed today

The Jet Set label was founded in 1969 by Kurt Ulmer in St. Moritz. For a long time, the brand was considered a pioneer in sportswear and brought it from the slopes of the Engadine to the big cities. The iconic designs with the star, technical materials, high functionality, and sexiness still are the basis for the current collection.

The Jet Set spirit is characterised by combining performance clothing with a passion for provocative and progressive designs. A style-conscious appearance that can be easily transferred from the slopes to the street.

Elaborate prints, embroideries, vibrant colours, craftsmanship, and originality are still the hallmarks of the brand, which appeals to its self-assured audience as much as the figure-hugging cuts typical of Jet Set.

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The newest issue of St. Moritz – Views from the Top is available at the Tourist Office and online!Spring in St. Moritz – warm sunshine, birds chirping and slushy snow.Inspiration for Spring?