open today

Plazza da Scoula 2
7500, St. Moritz
Mon: 09:00 - 12:30, 14:00 - 18:00 Tue: 09:00 - 12:30, 14:00 - 18:00 Wed: 09:00 - 12:30, 14:00 - 18:00 Thu: 09:00 - 12:30, 14:00 - 18:00 Fri: 09:00 - 12:30, 14:00 - 18:00 Sat: 09:00 - 17:00 Sun: closed

Bogner has stood for uncompromising passion in ski and sportswear for decades. The brand combines sportiness, functionality, and fashion – and this with the highest standards of exclusivity and quality.

The brand was founded in Munich in 1932. The iconic stirrup trousers, legendary ski suits or down jackets defined the spirit of the time and created the symbiosis of sport and fashion. The big “B” came to symbolise luxurious and fashionably functional sportswear. The globally successful traditional company is considered the "inventor of sports fashion".

The label now includes five product lines: Bogner Sport with the skiing, golf and après sport range; Bogner Woman and Bogner Man with sporty athleisure fashion; the younger Fire+Ice line; and a line for children.

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The newest issue of St. Moritz – Views from the Top is available at the Tourist Office and online!Spring in St. Moritz – warm sunshine, birds chirping and slushy snow.Inspiration for Spring?