Prada

open today

Mon: 10:00 - 19:00 Tue: 10:00 - 19:00 Wed: 10:00 - 19:00 Thu: 10:00 - 19:00 Fri: 10:00 - 19:00 Sat: 10:00 - 19:00 Sun: 11:00 - 18:00

For over 100 years, Prada has been designing and selling beautifully crafted and sophisticated handbags, clothing, shoes, and accessories for women, men, and now, children. The brand has become synonymous with luxury goods and continues to prove itself to be an influential force in the world of fashion.

The history of Prada dates back to 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a luxury goods store in the Galleria Vittorio Emanuele II. Today, Prada offers leather goods, clothing, and shoes for men and women, combining contemporary modern elegance with unique, perfectly finished products, and is now also represented in eyewear and fragrances. Along with Miu Miu, Church’s, Car Shoe, and Pasticceria Marchesi, Prada is a branch of the Prada Group, a globally extremely successful group in the luxury segment that is considered an icon in the fashion industry.

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Time to Dance: The SunIce Festival is back from April 4th until April 7th 2024!The exhibition Gerhard Richter: Engadin is on view until April 13th 2024The newest issue of St. Moritz – Views from the Top is available at the Tourist Office and online!Spring in St. Moritz – warm sunshine, birds chirping and slushy snow.