Bucherer AG St. Moritz

Since 1931, the traditional Swiss watchmaking company Bucherer has been present in St. Moritz, captivating customers with its carefully curated selection of exclusive watches and jewelry, all within an inviting atmosphere. A tastefully and subtly integrated Rolex shop-in-shop exudes both elegance and a relaxed ambiance, beautifully showcasing the watch manufacturer's high-quality expertise. Other brands, such as Tudor, IWC Schaffhausen, Breitling, and the haute horlogerie masters of H. Moser & Cie., have also been tastefully incorporated into the overall concept. The new boutique also features a Certified Pre-Owned Lounge. Here, visitors can discover a constantly changing collection of pre-owned luxury watches, all inspected and serviced by Bucherer experts. The lounge also offers Rolex Certified Pre-Owned watches, all authenticated directly by the brand. Of course, sparkling diamonds and colored gemstones are also a must, and so the Bucherer Boutique in St. Moritz offers unique creations from Bucherer Fine Jewellery as well as exclusive jewelry brands such as Boucheron, Messika, Piaget or Serafino Consoli.