FRIDA – THE FUTURE OF THE PAST
closed
Opens Tuesday at 10:00
FRIDA – THE FUTURE OF THE PAST
Via Somplaz 5
7500, St. Moritz
Via Somplaz 5
7500, St. Moritz
Regular opening hours
Monday:
10:00 - 13:00 h, 14:00 - 19:00 h
Tuesday:
10:00 - 13:00 h, 14:00 - 19:00 h
Wednesday:
10:00 - 13:00 h, 14:00 - 19:00 h
Thursday:
10:00 - 13:00 h, 14:00 - 19:00 h
Friday:
10:00 - 13:00 h, 14:00 - 19:00 h
Saturday:
10:00 - 13:00 h, 14:00 - 19:00 h
Sunday:
11:00 - 18:00 h
FRIDA offers constantly changing vintage capsule collections with exceptional individual pieces from the 20s to the 90s.
A cross between a brand and a retailer, FRIDA's project owes its name to the founder's grandmother, Maria Frida Prinoth (born in 1917). It is a lifestyle project that was officially launched in Lugano in 2022, but had already been in the making in the years before as a result of the constant and personal research of Daiana Giorgi, a long-time vintage fan with over 20 years of experience in fashion.
Mode for
- Men's
- Ladies
Fashion Products
- Accessories
- Fur Fashion
- Bags
- Jewellery & Watches
- Interiors