FRIDA – THE FUTURE OF THE PAST
closed
Opens at 14:00
FRIDA – THE FUTURE OF THE PAST
Via Somplaz 5
7500, St. Moritz
Via Somplaz 5
7500, St. Moritz
Mon:
10:00 - 13:00, 14:00 - 19:00
Tue:
10:00 - 13:00, 14:00 - 19:00
Wed:
10:00 - 13:00, 14:00 - 19:00
Thu:
10:00 - 13:00, 14:00 - 19:00
Fri:
10:00 - 13:00, 14:00 - 19:00
Sat:
10:00 - 13:00, 14:00 - 19:00
Sun:
11:00 - 18:00
FRIDA offers constantly changing vintage capsule collections with exceptional individual pieces from the 20s to the 90s.
A cross between a brand and a retailer, FRIDA's project owes its name to the founder's grandmother, Maria Frida Prinoth (born in 1917). It is a lifestyle project that was officially launched in Lugano in 2022, but had already been in the making in the years before as a result of the constant and personal research of Daiana Giorgi, a long-time vintage fan with over 20 years of experience in fashion.
Mode for
- Men's
- Ladies
Shopping
- Fashion
- Interiors
Fashion Products
- Accessories
- Fur Fashion
- Bags
- Jewellery & Watches
- Interiors