FRIDA – THE FUTURE OF THE PAST

open

Closes at 13:00

FRIDA – THE FUTURE OF THE PAST
Via Somplaz 5
7500, St. Moritz
Regular opening hours
Monday: 10:00 - 13:00 h, 14:00 - 19:00 h Tuesday: 10:00 - 13:00 h, 14:00 - 19:00 h Wednesday: 10:00 - 13:00 h, 14:00 - 19:00 h Thursday: 10:00 - 13:00 h, 14:00 - 19:00 h Friday: 10:00 - 13:00 h, 14:00 - 19:00 h Saturday: 10:00 - 13:00 h, 14:00 - 19:00 h Sunday: 11:00 - 18:00 h
FRIDA offers constantly changing vintage capsule collections with exceptional individual pieces from the 20s to the 90s.

A cross between a brand and a retailer, FRIDA's project owes its name to the founder's grandmother, Maria Frida Prinoth (born in 1917). It is a lifestyle project that was officially launched in Lugano in 2022, but had already been in the making in the years before as a result of the constant and personal research of Daiana Giorgi, a long-time vintage fan with over 20 years of experience in fashion.

Mode for

  • Men's
  • Ladies

Shopping

  • Fashion
  • Interiors

Fashion Products

  • Accessories
  • Fur Fashion
  • Bags
  • Jewellery & Watches
  • Interiors

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