Styled with the look and vibe of a chic chalet, the new Dsquared2
boutique elegantly unfolds over three floors of an entire building,
covering 310 square meters of floorspace. Its eye-catching facade is
marked by 16 expansive windows.
The store carries all of Dsquared2’s key collections, men’s on the
ground floor, women’s on the first floor, and children’s on the second
floor together with underwear, beachwear, eyewear and fragrances,
Every level is fitted with the same stylish and warm design,
characterized by a central island dedicated to accessories displayed
on tables crafted from wood and glass. Niches and dedicated
hanging space in the store’s perimeters are detailed in steel and
matte black metal.
Designed to warmly accommodate clients, the ground floor features
an open space replete with comfortable armchairs, decorated with
cushions made of fur, suede, and tartan patterned wool. Soft
blankets are placed on the chairs, and beaver fur and xiangao rugs
warm the wood and cement flooring. On the ground floor, a fireplace
is a spectacular focal point of the surrounds.
A solid flanking staircase in ash wood reaches all three floors.
Vintage black and white photos depicting diverse mountain trails
hang on the walls, adding a retro feel. Milan-based architect studio
Storage is behind the store’s plan and interiors.