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St. Moritz
Bucherer opened its St. Moritz store back in 1931. At a prime location in the village’s pedestrian precinct, Lucerne’s best-known retailer carries a large range of jewelry and the largest choice of Rolex watches together with models from brands like Audemars Piguet, Baume & Mercier, Carl F. Bucherer, Chopard, Girard-Perregaux, IWC, H. Moser & Cie., Piaget, Richard Mille and Tag Heuer. A leading supplier of precious gemstones, Bucherer is also able to offer professional advice in several different languages and has its own goldsmith on the spot in the store’s workshop.