THE ICON – St. Moritz to Kitzbühel

In September 2025, automobile enthusiasts can look forward to an unparalleled experience. The Icon Rally leads from the glittering peaks of St. Moritz over the spectacular Alpine passes to the sophisticated town of Kitzbühel. Over 510 kilometers, participants experience a perfect symbiosis of driving challenge, Alpine beauty and luxurious ambience and compete in a unique rally that connects the two mythical places of St. Moritz and Kitzbühel. The rally starts in St. Moritz, known for its luxurious atmosphere and spectacular landscapes. The first and longest stage takes the drivers over picturesque passes and winding mountain roads to Kitzbühel, one of the most traditional places in the Alps. On the second day, the route becomes even more demanding: the participants tackle the legendary Grossglockner High Alpine Road, which requires not only driving skills but also mental strength. The destination is once again the historic center of Kitzbühel, where the rally culminates with a glamorous celebration. The Icon is not just a new classic rally, but a tribute to the elegance of classic vehicles and the adventurous spirit of motorsport. Participants and vehicles must meet the highest standards: the approved vehicles from 1944 to 1995 must not only be stylish, but also reliable and comfortable in order to master the challenges of the route.